Tips for a Creative and Unique Business Card
Business cards are an essential tool for networking and building professional relationships. They provide a quick and easy way for people to remember and contact you after an initial meeting. However, with hundreds of business cards distributed every day, how will you make yours stand out?
Worry not! With tips from experienced designers at Picboot, you will be ready to build your card from scratch or select the best business card template amongst the lot. If using a business card template does not appeal to you, you can contact Digital Kangaroos, which has the best design team on board.
Keeping it Simple
A clean and simple design is essential for a business card to be effective. It's important to have a clear hierarchy of information and to use a minimalistic approach. An intricate design and too many elements and people will forget your information within seconds. Avoid using too many colours, fonts, or graphics, as this can make the card look cluttered and overwhelming.
The quality of your business card speaks volumes about you and your business. Use high-quality card stock and a professional printing process to make your card look professional and polished.
Shape or Size
A standard American business card is 88.9mm x 50.8mm or roughly 3.5" x 2.0". It becomes too difficult to handle and store a bigger business card, and a smaller one might get lost in the pockets. Then how would you make your business card stand out? You can always choose between a portrait or a landscape view. Also, do not restrict to using the standard rectangular shape. You can add a fun and unique element with die-cut or circular edges.
Including a professional headshot on your business card can help people remember you and make a personal connection. Make sure the photo is high-resolution and well-lit. A headshot also adds a personal touch to the card, which can be especially helpful when networking or meeting new people.
Strong and Legible Font
The font you use on your business card should be easy to read and legible at a glance. Avoid using a script or overly decorative fonts that can be difficult to read. Instead, use a minimalist and business font, giving your business card a clean look. A font like Arial, Helvetica, or Open Sans is a great choice.
Strategic Colour Scheme
Colour can be a powerful design tool to help your business card stand out. Consider using a bold accent colour to make important information stand out, or use a colour scheme fit for your brand. Use colour to create a visual hierarchy and guide the viewer's eye to the dominant information.
Add all Relevant Information
Your business card should include all the essential information, such as your name, title, company, phone number, email address, and website. Keep the important information on the front and in a clear line of sight. Use legible typography and a larger font size for your name to make it stand out.
Include a Call to Action
A call to action is a statement or phrase that encourages the recipient of your card to take a specific action. It could be something like "Visit our website" or "Follow us on social media." A call to action can also be a QR code, which can be scanned by the recipient's phone and directed to your website or social media accounts.
Both Sides of the Card
Many people only use one side of their business card. Instead, consider using both sides of the card to provide more information or to include additional design elements. Use the back of the card for additional contact information, a tagline, or a location map.
Finally, don't be afraid to get creative with your business card design. Use different textures, patterns, or images to make your card stand out. Consider using die-cut shapes, letterpress printing, or foil stamping to add depth and texture to your card. You can also use a transparent material or make a foldable card for a unique design.
Got what you were looking for?
By following these tips, you can create a stunning business card that will help you make a lasting impression. Remember to keep the design simple, use high-quality materials, and include all the essential information. And don't forget to get creative and have fun with it.